One of the most powerful features of audience response systems is being able to split your audience up into groups and track their response data based on their group. Meeting attendees may either be placed into predefined demographic groups or dynamically assigned based on how they respond to certain questions.
For detailed instructions check out our blog post on how to setup TurningPoint to collect demographic information from your ARS keypads.
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[...] attendees, your event becomes a powerful data collection tool. With ARS, you can collect and track demographic data, view changes over time with Pre and Post-Test Questions, entertain participants with fast-paced [...]